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New PR Initiative: ‘Hola’ and ‘Bonjour’ for Israeli high-tech sector!
TEL AVIV, March 30, 2008- Koteret Group, Israel’s leading technology PR Agency, announced today that its International Department will now be offering professional public relations services for the French and Spanish-speaking markets. Koteret International will expand its existing PR campaign package to the US, UK and global English language media to include additional markets such as France, Spain, Belgium, Switzerland, Canada and Latin America. The department’s widened scope of services will enable Koteret to provide full support and services to clients interested in expanding their market focus, particularly in light of the devaluing dollar and a recent free-trade agreement.
Newly appointed PR consultant, Rebecca Mandel, will support this multilingual and multi-market PR package. Ms. Mandel, a native French and English speaker and fluent in Spanish, will be responsible for proactive daily liaison with print and online media, analysts and conference organizers in the French and Spanish-speaking markets.
Ms. Mandel will be working with International PR Director Caroline Cohen in increasing visibility for Israeli clients in primarily the hi-tech fields. Ms. Mandel commented, “I look forward to utilizing my ample language skills to contribute to Koteret’s expanding global media campaign. It will be very fulfilling to help Israeli companies impact their bottom line through profile raising initiatives in media such as L’expansion, El Cronista, and El Ambito Financiero.”
Due to the fluctuating US dollar and the recent shift in the global economy, the Israeli hi-tech industry has gravitated towards expanding its sales focus beyond North America. The emergence of the EU as a single trading bloc has presented new trade potential in the already powerful markets of Spain and France. In addition, the Israeli government’s newly formed partnership with South America’s largest trade bloc, MERCOSUR, will greatly facilitate closer commercial ties with member countries: Argentina, Brazil, Paraguay, and Uruguay. As the only non-Latin American member, this trade alliance will expose Israeli companies to a market population of more than 263 million combined, not including MERCOSUR’s associate members’ populations in Bolivia, Chile, Columbia, Ecuador, and Peru.
Caroline Cohen, Director of International PR at Koteret, commented: “I look forward to equipping clients interested in alternative countries with the tools to cater their branding strategies according to individual media cultures. Rebecca’s experience and understanding of French and Spanish media will help us provide an extremely flexible, cost effective and results orientated global PR package.”
Ms. Mandel previously served as foreign media liaison at the Government Press Office, Prime Minister’s Office. She was responsible for providing accreditation and support to the foreign press during President Bush’s official state visit to Israel. Before making aliyah, Ms. Mandel served as Public Relations Officer to an emerging think tank at Yale University.
In the past couple years, the international division at Koteret has evolved to include a full international package of media and analyst relations, conference and trade-show support, crisis communications and international brand management.
TEL AVIV, March 30, 2008- Koteret Group, Israel’s leading technology PR Agency, announced today that its International Department will now be offering professional public relations services for the French and Spanish-speaking markets. Koteret International will expand its existing PR campaign package to the US, UK and global English language media to include additional markets such as France, Spain, Belgium, Switzerland, Canada and Latin America. The department’s widened scope of services will enable Koteret to provide full support and services to clients interested in expanding their market focus, particularly in light of the devaluing dollar and a recent free trade agreement.
