We have been working closely with Koteret Group for the past seven years. Koteret provides us with strategic and tactical communication consulting services as well as local and international public relations. Throughout this time, we have become true partners. The team of Koteret, headed by Chairman Yoram Brosh and CEO Nisso Cohen, has seen the Taglit-Birthright Israel project through all strategic processes, providing complete consulting including multiple joint thinking processes. Koteret's team has been our partner in quite a few of the strategic processes implemented at Taglit-Birthright Israel, including decision making in respect to tactical measures and handling of media crises. It has always addressed the issues with close attention and deep understanding of our structure and needs. The media exposure won by Taglit-Birthright Israel Project over the past few years has significantly increased the awareness to our project on behalf of the Israeli public and other audiences we target. The professionalism, the readiness, the prompt and uncompromising availability, the strategic thinking and above all – the good interpersonal relations make Koteret what it is.